I help companies solidify a corporate image, both online and off. I tend to focus my talents on web-based branding, but I've had success using more traditional marketing strategies as well. I excel in the creative process, and have found that the earlier I am involved the better the results.
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What is search engine marketing (SEM) and why is it important?
SEM is the understanding of how a target site relates to other websites. Some SEO techniques allow a site to show up for relatively low competition keywords, but as the number of sites on a given keyword becomes more competitive, SEM allows a business to coordinate hundreds, or even thousands of sites to increase the relevancy of how a search engine views it. SEM can also include pay per click (PPC) or unpaid organic results.
What is search engine optimization (SEO) and why is it important?
SEO is the process of analyzing elements on a site so the code maximizes the use of keywords contained on the site when viewed by search engines. While text elements are visible to human eye, the code within a site is also important for showing up in keyword searches: this includes structure, HTML code, directories, images and content on the site. The selection of the keywords that raise a site is HUGE to businesses, as the importance of those keywords could potentially send thousands of viewers to a site daily.
So what’s the major difference between SEO and SEM?
Search engine optimization (SEO) is primarily done with code work on a target site. It includes images, text, and information on the site.
Search engine marketing (SEM) is primarily done with work not on the site. It includes link-building, business partnerships, and other online marketing efforts.
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